Topical Authority Made Simple

A topical map is a visual representation of the main topics, subtopics, and supporting content within your industry. It allows you to clearly outline the scope and depth of your knowledge and expertise, and helps you organize and present your content in a logical and easily digestible way.

This course is designed to help you establish your site as a topical authority by creating and using a comprehensive topical map. Throughout the course, you'll learn how to research, organize, and present your content in a way that showcases your expertise and builds credibility to users and search engines.

Enrollments are now OPEN!


Full Topical Map includes:
1. Mind Map
2. Spreadsheet

Lessons in Topical Maps Unlocked

Course will have many over-the-shoulder videos, including the build-out of a new topical map on a niche that the pre-launch students will help pick out!

Lessons in Topical Maps Unlocked: Topical Authority Made Simple:

  1. 1 Welcome to Topical Maps Unlocked!

  2. 2 How to Join the Private Group

    Objective: Get Involved in the Private Community

  3. 3 Overview of the Tools We Will Use

    Objective: All the Tools You Will Need to Create a Topical Map

  4. 4 New Site vs Existing Site Approaches

    Objective: Getting This Common Question Out of the Way

  5. 5 What Is Topical Authority and Why is It Important for SEO?

    Objective: Keeping It Simple

  6. 6 What is the Topical Authority Approach?

    Objective: What's the Process?

  7. 7 What is a Topical Map?

    Objective: Why is It Important and What are the Benefits?

  8. 8 How to Read a Topical Map

    Objective: It's Not That Hard

  9. 9 How Topical Maps Influence Site Architecture, Internal Links, and Anchor Text

    Objective: What's the Relationship?

  10. 10 Examples of Sites With Good Topical Maps and Authority

    Objective: 3 Sites with Good Topical Coverage

  11. 11 Choosing a Niche and Starting Point

    Objective: How to Get Started

  12. 12 Breaking Down the Niche With the Template

    Objective: Main Topics and Subtopics

  13. 13 Competitor Research and Analysis Using the Tool

    Objective: What Do They Have?

  14. 14 What Keyword Research Tools to Use

  15. 15 Researching and Gathering Keywords

    Objective: The Hard Work Begins

  16. 16 Analyzing and Filtering Keywords

    Objective: The Hard Work Continues

  17. 17 Clustering Keywords

    Objective: Yet More Hard Work

  18. 18 Intro to Topical Hierarchy and Site Architecture

    Objective: Organize Those Topics

  19. 19 Creating the Topical Map and Hierarchy

    Objective: Filling Out the Spreadsheet

  20. 20 Creating the Mind Map From the Spreadsheet

  21. 21 Creating the Site Architecture in WordPress

    Objective: Posts, Pages, and Categories - Oh My!

  22. 22 Turning a Topical Map Into a Content Plan

    Objective: Large and Small SIlos

  23. 23 Where to Start Writing Content

    Objective: Choosing a Starting Point

  24. 24 Do Content Quality and Relevance Matter?

  25. 25 Internal Linking With a Topical Map

    Objective: Strategy Guide

  26. 26 Managing Your Anchor Text

    Objective: Strategy Guide

  27. 27 Keeping the Topical Map and Content Plan Up to Date

    Objective: Keeping the Spreadsheet and Mind Map Synced

  28. 28 Tracking and Measuring Results

    Objective: What's the Status?

  29. 29 Creating a Topical Map for an Existing Site

    Objective: What Comes First?

  30. 30 Cannibalization, Pruning, and Updating Content

    Objective: Content Optimization

  31. 31 Putting It All Together

    Objective: Topical Map Process and Strategy Roundup

About Yoyao Hsueh


I have created many topical maps for clients through my service at I also provide SEO and content strategy services to clients in a variety of industries. I've built, bought, and/or sold dozens of niche and authority sites. Through my experiences, I have experienced the benefits of topical authority in gaining the trust of Google and visitors.

I also run the Niche Surfer newsletter and Niche Creator Q&As at I curate and share the best SEO and niche site resources weekly to help you learn to build profitable niche sites, create content, and generate passive income online.

For me about me, I've also been interviewed on a couple podcasts: Niche Pursuits with Spencer Haws and Niche Website Builders with Adam Smith