Topical Maps Unlocked 2.0: Topical Authority Blueprint from Brand to Content

Build a Brand and Website That Dominates for Years to Come.

Topical Maps Unlocked 2.0: Topical Authority Blueprint from Brand to Content gives you a proven framework to become the recognized expert in your field – the go-to source that search engines trust and users love.

This isn't your typical SEO course.

We go beyond basic keywords and backlinks, showing you how to blend branding, market research, and user experience into a powerful, cohesive strategy.

Here's what you'll unlock:

  • Master the Before & After of Topical Maps: Build a rock-solid brand foundation, conduct in-depth market research, and uncover laser-focused audience insights.

  • Unleash the Power of Brand Identity: Craft a compelling brand story, define your unique selling proposition, and create a voice that resonates with your audience and fuels your content strategy.

  • Create Content That Converts Across Channels: Build a strategic content map that guides your audience seamlessly through their buyer journey and integrates with social media, email marketing, and more.

  • Dominate With Advanced Silo Structure & Internal Linking: Leverage topical hierarchy to amplify link equity, solidify your authority, and capture even more organic traffic.

  • Track, Analyze, & Adjust for Continuous Growth: Measure your content's performance across all channels, identify opportunities, and optimize for long-term, sustainable success.

This course is for you if:

  • You're a beginner SEO ready to learn the right way to build a site for the long term.

  • You're an advanced SEO seeking cutting-edge strategies to level up your skills.

  • You're a digital marketing agency wanting to help clients dominate their niches.

  • You're anyone with a website serious about building lasting online authority.

Join Topical Maps Unlocked 2.0 today and start building a website that ranks well, attracts the right users, and drives meaningful results!




48 Lessons

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Course Overview

Welcome to Topical Maps Unlocked 2.0

What's the Course All About?

How to Join the Private Group

Get Involved in the Private Community

Overview of the Tools We Will Use

All the Tools You Will Need to Create a Topical Map

SERP Similarity Tool

How to Use This Exclusive Tool for Students

New Site vs Existing Site Approaches

Getting This Common Question Out of the Way

Topical Authority Module

What Is Topical Authority?

Keeping Topical Authority Simple

What is the Topical Authority Approach?

How to Build Topical Authority

Brand and Content Strategy Module

What is Branding?

The role of branding in SEO and content strategy

Brand Identity & Market Research

Establish a Strong Brand Foundation

Audience Research

Who's Your Target Audience?

Content Strategy Overview

How Content Strategy Influences the Overall Content Process

Topical Maps Module

What is a Topical Map?

Why is It Important and What are the Benefits?

How to Read a Topical Map

What Does It Look Like?

How Topical Maps Influence Site Architecture, Internal Links, and Anchor Text

How Websites Come to Life

Examples of Sites With Good Topical Maps and Authority

Sites with Good Topical Coverage

Topical and Keyword Research Module

Choosing a Niche and Starting Point

Getting Topical Map Research Started

Breaking Down the Niche: Main Topics and Subtopics

What are the Topics that Matter?

Competitor Research and Analysis

Who's Ahead of You and What Do They Have?

Sitemap Zip File Extractions

Extract those pesky .gz files

Keyword Research Tools to Use

Tools to Get the Job Done

Researching and Gathering Keywords

The Work Begins

Analyzing and Filtering Keywords

The Work Continues

Clustering Keywords

The Work Continues Part 2

Building Structured Topical Maps

Intro to Topical Hierarchy and Site Architecture

Start Organizing The Topics

Creating the Topical Map and Hierarchy

Filling Out the Topical Map Spreadsheet

Creating the Mind Map From the Spreadsheet

Create a Visual Mind Map of the Topical Map

Creating the Site Architecture in WordPress

Posts, Pages, and Categories - Oh My!

Content Planning Module

Buyer’s Journey and Content Map

Guiding Your Target Audience

Existing Sites and Topical Maps

What Comes First?

Content Plan Overview

Guiding Your Content Creation and Publishing

From Topical Map to Content Plan

Large and Small SIlos

Where to Start Writing Content

Choosing a Starting Point

Content Creation Module

Content Quality and Relevance

Do They Matter?

Content Brief Creation

Create Effective Briefs to Guide Content Creation

Content Creation

How to Create High-Quality Content

Topical Map and Internal Linking Strategy

The Importance of Linking Internally and How to Do It

Topical Map and Anchor Text

Words Matter When Linking

Cannibalization, Pruning, and Updating Content

Optimize Your Content and Site

Content Publishing Module

Maintaining the Topical Map and Content Plan

Stay Up-to-date and Successful

Content Distribution + Omnichannel Marketing

Distribute Content Across Multiple Channels

Social Media Planning

Leverage Topical Maps Across Social Media Platforms

Analysis Module

Content Performance Analysis

How's the Content Performing?

From Theory to Practice Module

Putting It All Together - From Brand to Content

Recap the Topical Authority Building Process

Putting It All Together - Topical Maps

Recap the Topical Map Process

Class Project (Full Version) - Niche Selected by You

Unabridged Over-the-Shoulder 5+ hour Version

Class Project (Edited Version) - Niche Selected by You

Filtering and Topical Hierarchy Processes are Sped Up

Local SEO Module

Local SEO & Content Strategy

Content Strategy Optimized for Local SEO

Local SEO Site Structure and Internal Linking Strategies

Topical Map Strategies for Local SEO