Topical Maps Unlocked 2.0: Topical Authority Blueprint from Brand to Content
Build a Brand and Website That Dominates for Years to Come.
Topical Maps Unlocked 2.0: Topical Authority Blueprint from Brand to Content gives you a proven framework to become the recognized expert in your field – the go-to source that search engines trust and users love.
This isn't your typical SEO course.
We go beyond basic keywords and backlinks, showing you how to blend branding, market research, and user experience into a powerful, cohesive strategy.
Here's what you'll unlock:
Master the Before & After of Topical Maps: Build a rock-solid brand foundation, conduct in-depth market research, and uncover laser-focused audience insights.
Unleash the Power of Brand Identity: Craft a compelling brand story, define your unique selling proposition, and create a voice that resonates with your audience and fuels your content strategy.
Create Content That Converts Across Channels: Build a strategic content map that guides your audience seamlessly through their buyer journey and integrates with social media, email marketing, and more.
Dominate With Advanced Silo Structure & Internal Linking: Leverage topical hierarchy to amplify link equity, solidify your authority, and capture even more organic traffic.
Track, Analyze, & Adjust for Continuous Growth: Measure your content's performance across all channels, identify opportunities, and optimize for long-term, sustainable success.
This course is for you if:
You're a beginner SEO ready to learn the right way to build a site for the long term.
You're an advanced SEO seeking cutting-edge strategies to level up your skills.
You're a digital marketing agency wanting to help clients dominate their niches.
You're anyone with a website serious about building lasting online authority.
Join Topical Maps Unlocked 2.0 today and start building a website that ranks well, attracts the right users, and drives meaningful results!
48 Lessons
Course Overview
Welcome to Topical Maps Unlocked 2.0
What's the Course All About?
How to Join the Private Group
Get Involved in the Private Community
Overview of the Tools We Will Use
All the Tools You Will Need to Create a Topical Map
SERP Similarity Tool
How to Use This Exclusive Tool for Students
New Site vs Existing Site Approaches
Getting This Common Question Out of the Way
Topical Authority Module
What Is Topical Authority?
Keeping Topical Authority Simple
What is the Topical Authority Approach?
How to Build Topical Authority
Brand and Content Strategy Module
What is Branding?
The role of branding in SEO and content strategy
Brand Identity & Market Research
Establish a Strong Brand Foundation
Audience Research
Who's Your Target Audience?
Content Strategy Overview
How Content Strategy Influences the Overall Content Process
Topical Maps Module
What is a Topical Map?
Why is It Important and What are the Benefits?
How to Read a Topical Map
What Does It Look Like?
How Topical Maps Influence Site Architecture, Internal Links, and Anchor Text
How Websites Come to Life
Examples of Sites With Good Topical Maps and Authority
Sites with Good Topical Coverage
Topical and Keyword Research Module
Choosing a Niche and Starting Point
Getting Topical Map Research Started
Breaking Down the Niche: Main Topics and Subtopics
What are the Topics that Matter?
Competitor Research and Analysis
Who's Ahead of You and What Do They Have?
Sitemap Zip File Extractions
Extract those pesky .gz files
Keyword Research Tools to Use
Tools to Get the Job Done
Researching and Gathering Keywords
The Work Begins
Analyzing and Filtering Keywords
The Work Continues
Clustering Keywords
The Work Continues Part 2
Building Structured Topical Maps
Intro to Topical Hierarchy and Site Architecture
Start Organizing The Topics
Creating the Topical Map and Hierarchy
Filling Out the Topical Map Spreadsheet
Creating the Mind Map From the Spreadsheet
Create a Visual Mind Map of the Topical Map
Creating the Site Architecture in WordPress
Posts, Pages, and Categories - Oh My!
Content Planning Module
Buyer’s Journey and Content Map
Guiding Your Target Audience
Existing Sites and Topical Maps
What Comes First?
Content Plan Overview
Guiding Your Content Creation and Publishing
From Topical Map to Content Plan
Large and Small SIlos
Where to Start Writing Content
Choosing a Starting Point
Content Creation Module
Content Quality and Relevance
Do They Matter?
Content Brief Creation
Create Effective Briefs to Guide Content Creation
Content Creation
How to Create High-Quality Content
Topical Map and Internal Linking Strategy
The Importance of Linking Internally and How to Do It
Topical Map and Anchor Text
Words Matter When Linking
Cannibalization, Pruning, and Updating Content
Optimize Your Content and Site
Content Publishing Module
Maintaining the Topical Map and Content Plan
Stay Up-to-date and Successful
Content Distribution + Omnichannel Marketing
Distribute Content Across Multiple Channels
Social Media Planning
Leverage Topical Maps Across Social Media Platforms
Analysis Module
Content Performance Analysis
How's the Content Performing?
From Theory to Practice Module
Putting It All Together - From Brand to Content
Recap the Topical Authority Building Process
Putting It All Together - Topical Maps
Recap the Topical Map Process
Class Project (Full Version) - Niche Selected by You
Unabridged Over-the-Shoulder 5+ hour Version
Class Project (Edited Version) - Niche Selected by You
Filtering and Topical Hierarchy Processes are Sped Up
Local SEO Module
Local SEO & Content Strategy
Content Strategy Optimized for Local SEO
Local SEO Site Structure and Internal Linking Strategies
Topical Map Strategies for Local SEO